The Impact on Loyalty of Experiential Marketing to B&B Leisure Travelers: the Role of Brand Image and Experiential Value
碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 99 === Penghu's tourism industry is its economic lifeline. In recent years, with the demand for accommodation, there has been rapid growth in the number of bed and breakfast establishments, making competition increasingly fierce. Traditional marketing emphasi...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11183416810781720123 |