Product imitation and innovation: relationship between competitive strategy and business performance - the case of sports and recreation industry

• Main Authors: Po-han Wu, 吳柏翰
• Other Authors: Shih-wen Chien
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/97136738848436549799

碩士 === 國立屏東商業技術學院 === 休閒遊憩與創意產業管理研究所 === 99 === The research of mine was conducted with a survey for employees at management level of Sport Industry in Taiwan, measuring which the Poter competitive strategy of products and services, and innovative or imitate strategy will lead to a positive effect for the performance in order to provide a reference to business owners of the industry. The survey was distributed from April to June in 2011 and collected 98 available sheets in a way of ANOVA. The analyzed result demonstrates only differentiation strategy makes an apparent difference to customer satisfaction of new product performance; in addition, product strategy makes a clear difference to financial, internal business progress and employee learning and growth. The results of the study will be taken as references of the manager.