Product imitation and innovation: relationship between competitive strategy and business performance - the case of sports and recreation industry

碩士 === 國立屏東商業技術學院 === 休閒遊憩與創意產業管理研究所 === 99 === The research of mine was conducted with a survey for employees at management level of Sport Industry in Taiwan, measuring which the Poter competitive strategy of products and services, and innovative or imitate strategy will lead to a positive effect f...

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Bibliographic Details
Main Authors: Po-han Wu, 吳柏翰
Other Authors: Shih-wen Chien
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/97136738848436549799