The Effect of Consumer's Green Knowledge on Perceived Quality, Perceived Risk, and Purchase Intention in Solar Water Heater
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 99 === The purpose of this research was to explore the correlation among green knowledge, perceived quality, and perceived risk. The study also investigates the above factors of effect for solar water heater to purchase intention. Those collected data were analy...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34921164718182684620 |