The Influence of Message credibility of Online Word-of-Mouth between Endorser Type and Online Communication Media as Moderetor on Purchase Intention
碩士 === 國立高雄師範大學 === 科技管理研究所 === 99 === When consumers purchase products, usually refer to other word of mouth, and then determine their purchasing behavior. In general the Internet, consumers gradually transferred the main reference on the web. In addition, consumers mainly in the collection of info...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16021256906079089622 |