To Construct Pet Attachment Scale and Its Marketing Application
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === This article describes the development of a 9-item psychometric instrucment for measuring pet owners’ attachment to their pet(s). First of all, the study briefly reviewed attachment theory and its application. Second, the conceptional and operationalized d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95683634508694599924 |