Exploring the Antecedents and Consequences of Customer Perceived Value for Information Software
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === There were plenty of studies focusing on customer value perception, yet there were few researches on customer perceived value in business to business and its extension to the business to consumer market in the ICT market. Base on these researches gap, the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34163733293267505088 |