Exploring the Impact of Organizational Customer-Service Culture on Employees’ Attitude and Behavior and Customer Satisfaction

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === To achieve lasting superior market performance, organizations must creat sustainable competitive advantage. And the purpose of creating superior customer value and maintaining sustainable competitive advantage, companies must be armed with two kinds of org...

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Bibliographic Details
Main Authors: Hao-Han Huang, 黃皓含
Other Authors: Perng-Fei Huang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/97553810440189400739