Factors Influencing Online Group-buying Repurchase Intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === As the maturity of online shopping market in Taiwan, online shopping is the daily activity of many consumers, and subversion of traditional shopping or auction site, online group-buying has become a new pattern of shopping. Online group-buying...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70103667680641709273 |