Investigating the Impact of Price and Message Volume on Perceived Quality：A Perspective of Consumer Heuristics and Moderating Roles of Gender
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === Based on the viewpoints of consumer heuristics, we intent to explore the effectiveness of convenience goods’ price and message volume on perceived quality, and by using the product attribute labels which is neutral but does not have any influence to testif...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90677398410964611795 |