Investigating the Impact of Duration and Price Information on Effectiveness Expectancy：A Perspective of Consumer Heuristics and Placebo Effects
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === Placebo are applied and discussed by medical science and psychology widely. Shiv, Carmon,& Ariley(2005) start a new filed into marketing business. Using price and expectation as independent variable and exhaust whether they have influence on subjects’...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/45817962344839132867 |