Exploring the Effects of Multiple Product Endorsement, Multiple Celebrity Endorsement and Gossipy Information on Celebrity Advertising
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === This study aim s to explore the effects of multiple product endorsement, multiple celebrity endorsement and negative information on celebrity advertising. Other purposes of study are to examine the negative impact of gossipy information about celebrity end...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39178674151726030319 |