An integrated approach to intention to use online stock trading service continuously
碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 99 === This study proposed a comprehensive model based on the works from the Commitment Trust Theory, Technology Acceptance Model (TAM), and Diffusion of Innovation (DOI) and to explore the determents of investor’s intention to use the online trading systems continu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29596348348142209283 |