A Study of Value Offering between Online Shopper and Shopping Websites

碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 99 === Abstract In recent years, the number of consumers using the Internet to purchase goods and services is growing. Online shopping has become a common way in electronic commerce environment that enables consumers to search for information and purchase product...

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Bibliographic Details
Main Authors: Pei-ming Wu, 吳佩旻
Other Authors: Szu-Yuan Sun
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/86350336503214504220