Exploring the Role of Network Competence, Organizational Innovativeness, and Relationship Value in New Product Development
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 99 === Regarding many industries, relationship marketing (RM) has been influential in marketing strategy. Within relationship marketing (RM), except for customers, a company’s relationship with its partners such as suppliers and competitors have become an importa...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87579142756123449641 |