An Empirical Study of User’s Experiential Value Impact User’s Continuous Intention in Facebook Context

碩士 === 國立高雄第一科技大學 === 企業電子化研究所 === 99 === In this study, a research is conducted on user’s continuing use in Facebook, and we fo-cus on user’s experiential value to discuss user’s psychology factors while using Face-book. For bringing out a theory of Facebook, we generalize characteristics of Facebo...

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Bibliographic Details
Main Authors: Hung-Yu Liu, 劉泓妤
Other Authors: Li-Ling Hsu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/15843350715460765192