The Analysis of the Service Innovation and Corporate Image to Customer Value
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 99 === The analysis of the service innovation and corporate image to customer value .The study is for the chain restaurant industry. This study is not only to understand service innovation and customer value relationship, but also understand corporate image and cust...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18409994626027681010 |
| Summary: | 碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 99 === The analysis of the service innovation and corporate image to customer value .The study is for the chain restaurant industry. This study is not only to understand service innovation and customer value relationship, but also understand corporate image and customer value relationship. The research methods is Fuzzy AHP. The research result is corporate image more important than service innovation. Business image is the most important dimensions of the corporate image. Policy recommendations enhance the visibility of the restaurant and ensure that corporate reputation.
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