The Analysis of the Service Innovation and Corporate Image to Customer Value

碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 99 === The analysis of the service innovation and corporate image to customer value .The study is for the chain restaurant industry. This study is not only to understand service innovation and customer value relationship, but also understand corporate image and cust...

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Bibliographic Details
Main Authors: Kai- hsun Chen, 陳楷勛
Other Authors: Kuo-Kuang Chu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/18409994626027681010