Consumers’ Brand Image of Kinmen Kaoliang Liquor
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 99 === Kinmen Kaoliang Liquor plays an important part in local alcoholic beverages, about 110 billion in sale every year. As for consumers, the most distinctive item on local alcoholic beverages is Kinmen Kaoliang Liquor. Consumers have positive brand images on this p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61229413330665852159 |