The Influence of Brand Image and Integrated Marketing Communication on Purchase Intention ─An Example of City Café in Seven-Eleven
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 99 === This research focuses on analyzing City Café of Seven-Eleven for the effect of “brand image” and “Integrated Marketing Communication”（IMC） on purchase intention. In this research, the objective of this study was the consumer who has purchased City-Café from S...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65548526452746878595 |