The Study on Civil Servants’ Travel Behavior by Using Citizen Travel Cards: A Mental Accounting Perspective
碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 99 === The purpose of this study intends to explore whether means of payment (citizen travel cards or cash) affects civil servants’ travel behavior. The civil servants owned citizen travel cards in Taipei City, New Taipei City and Kaohsiung City are the research o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62302215983390742818 |