A Study of Consumer Involvement on Satisfaction Index Model -The Case of 3C Products
碩士 === 國立宜蘭大學 === 應用經濟與管理學系經營管理碩士班 === 100 === In consumer involvement existing literature, the issues of research most focus on「Product Involvement」,「Purchase Involvement」and「Advertising Involvement」；Since the advent of information technology society, consumers buy the place has not only limited to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59938404292683299537 |