A STUDY ON THE SERVICE QUALITY, EXPERIENCEVALUE, SATISFACTION AND LOYALTY FOR MOTELS

碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 99 ===   Owing to the change of domestic travel style, the variety of customers and of the motivation has diversified. Therefore, customers may have different perceptions to their travel experience which lead to different consumer behaviors. Recently, motels have been...

Full description

Bibliographic Details
Main Authors: Hsiao-ling Lin, 林曉苓
Other Authors: Chih-wen Ting
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/11128835949188455146