A STUDY ON THE RELATIONSHIP AMONG PILI PUPPET DRAMA FANS'' SERIOUS LEISURE,BRAND EQUITY AND BEHAVIOR OF PIRACY
碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 99 === The purpose of this study is to examine the relationships among PILI Puppet drama Fans’ serious leisure,brand equity and intention of piracy. Internet questionnaires were chosen. A total of 504 effective samples were collected from PILI Puppet drama Fans. Str...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81755416146531817941 |