The Correlation with Consumer Characteristics and Purchasing Behavior of Comic
碩士 === 南華大學 === 出版與文化事業管理研究所 === 99 === The purposes of this study are to explore the correlation between consumer characteristics and consumer behavior while purchasing comic, and according to the findings, to put forward proposals for the comic publishers while making up marketing strategies. ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04068167761235642880 |