FACTORS INFLUENCING ONLINE SHOPPING: THE ANALYSIS OF MONGOLIAN CONSUMERS
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 99 === This thesis aimed to investigate Mongolian consumer perception of online shopping, as well as several other factors influencing attitude toward online shopping and their indirect effect on online purchase intention. The thesis was used empirical method, and...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38498186197108173828 |