A Study of the Relationships among Experiential Marketing, Tourism Image, Satisfaction and Consumer''s Behavior--An example of Chia-yi Alishan Area

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 99 ===   Since the two days off policy started, the leisure tourism industry in Taiwan speeds up its growth. In addition, the open to tourists form mainl and China adds forces into this waive. Ali Mountain area is one of most attractive scenic spots in Taiwan. The f...

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Bibliographic Details
Main Authors: Deng-jiun Jang, 張登峻
Other Authors: Kai-wayne Chuang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/98694607091009798043