THE STUDY OF THE RELATIONSHIP ABOUT THE SATISFACTION AMONG SERVICE FAILURES, SERVICE RECOVERY AND TRUST REBUILDING--TAKING THE CATHAY LIFE INSURANCECORPORATION IN CHIAYI AREA FOR EXAMPLE
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 99 === In modern financial society, the life insurance has high professional business. With the coming age of the customer-oriented marketing occasion, consumer demand is much emphasized, and in the corporate emphasis on how to provide the best service to customer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09557228783642879377 |