| Summary: | 碩士 === 國立新竹教育大學 === 人力資源發展研究所 === 99 === The purpose of this study is to discuss the effect of HR practices on organizational reputation and attraction between pre and post financial crisis periods. By means of consulting the enterprises which in the Common Wealth Magazine 2009 reputation survey, gained their HR practices through financial crisis. According to the consulting information can found enterprises changed in compensation, training and retention.
The study adopts scenario experiment way. First, access to the information collected to compile scenarios , and the potential job seekers (university students and graduate) read the scenario and completed the questionnaire . The potential job seekers were divided into different groups, one group is control group, and other groups were compensation group, training group and retention group. Effective questionnaires were 297.
The results showed different HR practices effected the evaluation on organizational reputation and attraction between pre and post financial crisis periods. In terms of potential job seekers, layoffs were the worst practices for organizational reputation and attraction through financial crisis.
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