A Study of Customer Purchasing Behavior and Post- purchasing Regret Emotion-The Smart Phone as An Example
碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 99 === The purpose of this research is to investigate that the consumers would often make impulse purchase under the influence of advertisement and sales promotion, thus, resulting in the feel pleasure or regret after they buy (or use) the smart phone? In othe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37096838807245157757 |