The Study of Brand Experience and Co-branding Strategy
碩士 === 國立東華大學 === 國際企業學系 === 99 === This paper examines consumer evaluation of co-branding strategies which involves brand experience as key elements in marketing context. Co-branding described as the pairing of two or more brands to form an independent or unique product from parent brands. Most res...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53425934438033676328 |