A Study of Customer Relationship Management on Business Sustainability
碩士 === 國立東華大學 === 企業管理學系 === 99 === A triple bottom line (3P) enterprise, seeking to take into account ecological and social performance in addition to financial performance on a sustainable business model (SBM), is a universal value. Customer relationship management (CRM) is a customer-centric...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43547844600601673147 |