Applying ZEMT to Explore Personal (Brand) Image :A Case Study of Taiwanese Political Leader of Ying -Jeou Ma and Ying-Wun Cai
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 99 === Political party leaders are the most important figure heads and representatives of their parties. Although many research had studied the personal image of political party and their chairmen, none of a well-known existing research used a qualitative method of ZME...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51664215372972510618 |