The Effect of Banner Advertisements and Waiting Time Information on the Internet Users’ Waiting Time Perception-A Case Study of Travel Website

碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 99 === We study the banner advertisements on the internet traveling websites. We ran two experiments, each was designed by the two-way ANOVA analysis. The first experiment is for the study on whether the waiting time information and related banner advertisements on web...

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Bibliographic Details
Main Authors: Shih-Min Lin, 林士民
Other Authors: Chih-Hui Hsiao
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/23560533512037917552