The Study on Influences of Brand Image, Perceived Quality, Product Innovation and Purchase Intention on Purchase Behavior in Functional Tea Beverage
碩士 === 國立嘉義大學 === 生物事業管理學系研究所 === 99 === In beverage market, functional tea beverage becomes main trend of development of tea beverage market by health issue marketing. Therefore, understanding of decision factors of consumer’s purchase in functional tea beverage has become important issue for manag...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94887247986627186573 |