The Determinants of Customer Engagement
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 99 === One of the preliminary steps for business in building long-term customer relationship is to establish customer loyalty by relationship marketing. With rapid change in marketing and technology surrounding, customer engagement (CE) is the marketing thou...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01521752580194205206 |