A adopt of the views from TAM and U&G of Intended use of mobile multimedia service
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 99 === Mobile Multimedia service are popular, example :Mobile games, Mobile reading. It’s important mobile applications in Taiwan. This research compared four models on users’ intention. And it based on Technology Acceptance Model (TAM) and Uses and Gratifications...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52436694811733913114 |