A Case Study of Application of Data Mining to Achieve Customer Relationship Management
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 99 === Corporations must focus on customers to construct good customer relationship management systems so that they can effectively manage and plan consumers’ channels and increase consumers’ purchasing intention to enhance the degree of customer satisfaction. This...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69103559717546525067 |