The affects of store images, consumer factors and emotions on impulse buying behaviors：A study of shopping sites
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 99 === In most extant literature identify issue on impulse buying on the physical store and rarely discussed on how shopping site influences on consumer’s impulse buying. Thus, in this study uses MR theory that set consumers through the Internet store as the elemen...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49076976382091926114 |