A Study of the Relationships among Customer Relationship Management, Service Quality and Brand Image - Yahoo! Kimo Shopping Mall as example
碩士 === 國立彰化師範大學 === 商業教育學系 === 99 === The purposes of the study were to explore the relationships and influence among customer relationship management, service quality, brand image, as well as the intermediate effect of service quality. The study investigated consumers who has experience on Internet...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55908548446779982594 |