| Summary: | 碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 99 === In the past, literates have used the Technology Acceptance Model (TAM) to explore Model of Consumer Behavior for the new technology products. Finally, they found a very good explanatory ability.
In addition to understanding further relationship between purchase intention and consumer attitudes for technology products, therefore the Theory of Planned Behavior (TPB) combined with the Technology Acceptance Model will be used in this research. Moreover, the involvement and innovative diffusion model with other variables can be explored in this literature, to build a smart phone consumer behavior model.
In this survey, totally released the 500 sampling designed questionnaires and took back 347 effective questionnaires, with an effective recovery rate of 69.4%, excluded incomplete questionnaires, error of central tendency, invalid answer by repetition.
The results shows that the model proposed in this research can be applied on buying behavior for the smart phones.
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