Using the Theory of Planned Behavior and Technology Acceptance Model to Analyze the Purchase Decision Making for Smart Phone
碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 99 === In the past, literates have used the Technology Acceptance Model (TAM) to explore Model of Consumer Behavior for the new technology products. Finally, they found a very good explanatory ability. In addition to understanding further relationship between p...
Main Authors: | , |
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Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/61158069872456915727 |