Modeling Interactions between Consumer''s Emotions and Environment in Online Retailing Store

碩士 === 國立中央大學 === 資訊管理研究所 === 99 === Nowadays e-commerce has a booming growth. Website plays an important role in online retailing context. To figure out how to build an attractive website is a priority task for online retailers. Therefore, this research aims at examining consumer’s emotion and beha...

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Bibliographic Details
Main Authors: Ya-Ju Yang, 楊雅茹
Other Authors: Yi-Ching Hsieh
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/zs8w7f