| Summary: | 碩士 === 國立中央大學 === 資訊管理學系碩士在職專班 === 99 === For the coming era of high oil price, increasingly higher operation cost and lower profits caused by keen competition are the main difficulty facing the air transportation industry. As a member of service industry, an airline company values customer suggestions and pursues greater customer satisfaction. Nowadays, airline companies have applied the electronic commerce technology in the integration of sales, marketing, services and business flow automation to lower their cost. By constructing virtual sales channels, the airline companies can build up their brand image and reputation and become more and more close to their customers. In the meantime, the airline companies also have to think how to keep their customers loyal and how to attract more new customers.
This study focuses on the application of mobile commerce in airlines’ reservation and ticketing services. By discussing the development trend of mobile commerce, we can understand the influence of technical evolution and identify the appropriate business model and strategy to apply this technology for realizing a seamless, paperless value chain of the airline companies.
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