A Study of Mobile Commerce Applications on Sales and Services – The Case of EVA Airways

碩士 === 國立中央大學 === 資訊管理學系碩士在職專班 === 99 === For the coming era of high oil price, increasingly higher operation cost and lower profits caused by keen competition are the main difficulty facing the air transportation industry. As a member of service industry, an airline company values customer suggesti...

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Bibliographic Details
Main Authors: Chia-ling Chang, 張佳玲
Other Authors: Eric T.G. Wang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/v66g7j