A study on stickiness of B2C website- an empirical study of “books.com.tw”
碩士 === 國立中央大學 === 企業管理研究所 === 99 === Nowadays e-Commerce is exuberant and becoming mature than ever. The competition of supplying goods and service becomes more and more fierce. Consumers have a variety of choices, and Internet makes user relatively easy to switch from one Website to another website...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83306189847417924086 |