Micro-business model analysis of non-brand mobile phone-a case study of China market
碩士 === 國立交通大學 === 理學院應用科技學程 === 99 === The aim of this paper is to give a survey on the phenomenon of the success rise of China's non-brand cell phone in recent years. Its supply chain, development process and sales patterns are analyzed to attempt to define this marketing model, and to discu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81285075814864160176 |