The Key Success Factors of Customer Relationship Management on Customer Satisfaction and Loyalty
碩士 === 國立交通大學 === 管理學院經營管理學程 === 99 === Banks are forced to modify their price-cutting marketing strategy. Since it is hard for the financial institution to maintain customer relationships, it would be harder to cultivate new customers in Taiwan; Moreover, financial globalization and increasing inf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57251018285016031009 |