Why Blue Ocean Is So Blue- from Acer and Nintendo Case study

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 99 === Acer announced that CEO Gianfranco Lanci left Acer on 2011 Mar, 31th. This news shocked the PC industry. About a year ago(2010, Apr), Acer claimed to be the no.1 supplier by 2012 as long as she was at the no2 supplier position, 4% market share behind HP. Almos...

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Bibliographic Details
Main Authors: Chen, Chi-Ming, 陳啟明
Other Authors: Chu, Po-Young
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/63836068574337167222