The Effects of Electronic Word-of-Mouth on Consumer Purchase Decisions-Comparing Facebook with Blog
碩士 === 國立交通大學 === 管理科學系所 === 99 === With the rise of the Internet, the communication between people around the world no longer have boundaries, the effect of word of mouth is more striking than in the past. Consumers have more choice since the information obtained is so convenient, extensive, and re...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49864200500834676534 |